Surely you have had experience as a customer of electronics stores, on various occasions, and now that you own one of these stores, you are wondering how you can improve your customers’ experience on your site.
A satisfied customer is a safe customer for future visits and purchases, a value of expanding through social networks or word of mouth.
When a customer walks into a store, they expect to find one intuitive navigation of the site, a clear design that does not lead to confusion, options, and other direct or indirect tools that encourage them to
stay on your page and even come back.
If your store is a safe place, with good navigation and accessories that help your customer in their decision about the products and ultimately their purchase, then you should not miss the star service that is undoubtedly the payment gateway.
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A payment gateway is a service implemented in electronic stores, to make it easier for customers to pay. Relying on the payment gateway you use in your store, you will get better or more inadequate knowledge for your customers when it comes to paying.
When it comes to payment, you do not want the quality to drop. It makes no sense to have the best design or most desired products if when your customer wants to pay for their cart contents, everything gets complicated with what They can`t or do not know the method to pay.
Taking the experience of hundreds of e-shop customers when paying, we get a series of tips and recommendations that will make your store the ideal place to make payment, avoiding the mistakes other sites make by using the not understand customer.
When the customer completes the purchase and proceeds to payment, he uses a debit or credit card number and enters his details in the space requested by the platform.
The customer’s browser encrypts the data to send it to the store where he purchased it. What encryption does is transmit the protected data so that it cannot be “hidden” and read by third parties. The SSL or TLS Secure Socket Layer or Transport Layer Security system is used to encrypt the data.
Now the customer’s data is entered into the store’s payment platform, which is also encrypted and secure.
The payment platform contacts the vendor banking platform and gives you the customer’s card details.
The bank in turn forwards the information to the customer’s target platform to verify that the data is correct and to carry out the authorization.
The customer’s bank verifies the details and if they are correct, sends the authorization to the seller’s bank along with an approved message. For example, if the customer’s bank does not approve the operation, it also sends a message with the cause “lack of money” or “connection not available”.
While it may seem like a complicated operation at first glance, it only takes a few seconds for all platforms to communicate and give the customer’s bank a message approving or rejecting the operation.