Opening an online business requires the establishment of a payment system. To help you choose a convincing online payment solution, here are 5 criteria to observe. Choosing an unsuitable online payment solution is the main reason why Internet users are reluctant to pay online and abandon their shopping carts.
- An online payment solution must be secure
The first criterion for choosing an online payment solution is security. Internet users need a reassuring online payment system to validate their purchases. Banking information is indeed critical data. Customers must therefore be guaranteed that their data will not be compromised after purchase. It is therefore essential to secure the connection between the buyer and the online store.
- An online payment solution must be simple
Cart abandonment is mostly caused by the complexity of the online payment terminal that you will set up. Indeed, 26% of buyers abandon their purchase because of too complex validation of the transaction. The transactions must be done without fuss. Simplicity is therefore an essential criterion for choosing an online payment solution.
- An online payment solution must be versatile
Many e-commerce sites only accept one online payment system. Usually credit cards. Some buyers, especially professionals, pay for their purchases or service contracts by SEPA direct debit.
Multiplying the number of payment methods that can be used for your transactions will also increase your chances of closing sales. But also to retain your customers.
Choosing a versatile online payment solution also involves seeing the different ways you can use it. In addition to your e-commerce site, you multiply the sales channels.
- An online payment solution must include additional tools
For a seller, transaction management is a real headache. To make your life easier, having additional tools to the online payment system is a real plus.
- An online payment solution must have available and responsive customer service
One of the main shortcomings of payment systems is the passivity of their customer support. A good online payment solution must have responsive customer service.
Why is good customer service an important criterion for choosing an online payment solution? Available customer service will guarantee you a fast and efficient intervention in case of concern. In short, a guarantee of security and confidence. The responsiveness of the customer support of the online payment solution that you will use will also prevent you from losing customers thanks to the rapid resolution of the various blockages that you may encounter. Both technically and concerning the overall use of the online payment system.
