As we all know the importance of an Online Payment Gateway is that customers get security.
Payment should be easy for everyone, be it cash or electronic payment. But that is not obvious. A large group of people has difficulty with this. Think of some elderly, deaf, blind, low-literate people or people with a physical disability.
A satisfied customer is a safe customer for future visits and purchases, a value of expanding through social networks or word of mouth.
Each country or region of the world has its cultural habits of online payment. B2B uses bank transfers more often, while B2C will approach 100% card payments.
We all are aware now that the coronavirus does not spread through Chinese food or Alcohol, but one thing we are not aware of is the risk of getting infected through currency note exchange.
Payment reminders prove to be more effective as it has increased the conversion rate, it also helps in identifying whether the customer has received the payment link which they haven't paid yet.