Payment Link

Payment Link Reminders

Do you know, Out of the total B2B sales made in India, 40% happen on credit? This is the flow of business in India for a long time. The real pain is follow-ups after payments are immense. Almost every business has to deal with this ordeal every day. There are two faces of a product, one is you crack a deal with the customer and the other is collection of the payment from him/her. It is very often that the customer hangs up the call leaving an incomplete payment request. Payment links can solve this problem. Instant links to collect quick payments. Within a year of use of the payment, links have increased with more than 1 crore links being created. 

The problem is not completely solved with the introduction of payment links as the customers do not respond to the messages or emails through which the payment links are shared. Payment links do ease the collection of payment but it is still a task to convince the customer to click on the link to make a payment. 

To overcome the problem, reminders on payment links are introduced. Payment Links are now available with automated reminders which helps in increasing the number of paid invoices and links, reducing the cost involved after the manual effort behind collecting payment & reduce the number of days taken by the customer to make payment.


The reminders can be sent depending on the date of sending the payment link. If you have set an expiry for the payment link then the reminder can be set before the expiry so that a payment reminder with the payment link will be sent to the customer before the link expires.

The payment reminder will be sent based on an analysis of your payment history, let’s say, in the past, you have made a frequent payments during the day, and Payment Links will be sent in the daytime. The reminder will be sent by SMS/Email. 

Payment reminders prove to be more effective as it has increased the conversion rate, it also helps in identifying whether the customer has received the payment link which they haven’t paid yet. For example, the customer has shown interest in purchasing the product and reaches the payment page but doesn’t make the payment and exits.

Many merchants are switching to online payment for the ease and automation of payment collection. Get a payment gateway for your business at the lowest market rate with Digital Payment Guru. We provide payment gateway integration services of the best payment gateways like PayU, PayPal, Instamojo, Atom, and Paytm.

Benefits of Digital Payment Guru:

Payment Gateway Integration: 

Provide payment gateway integration into your existing system thus avoiding the hassle of integrating the payment gateway on your own or hiring a developer.

Best rates: 

The transaction rates of payment gateway range from 2.5-4% per transaction but we provide payment gateway at the best transaction rates compared to market rates.

Website audit:

If you have an existing website and want the payment gateway integrated into it, we provide a full website audit with a payment gateway integration service.

You can also build a new website. To know more about the website building service click here.


If you are confused about which payment gateway to choose from, we provide consultation by analyzing your business needs and suggesting the best payment gateway for your business with the payment gateway integration service.



UPI 2.0

UPI 2.0


When it comes to online payments, UPI plays a vital role as it has become the most convenient mode of payment and is adopted by the majority of businesses. Post-demonetization, UPI-based payments have soared in India. According to the report of Inc 42, UPI has seen a massive payment processing hike of about 245 million in the span of 2 years.

UPI has also seen a growth of 78% in the number of banks integrating with it. UPI became the most popular and the most preferred mode of payment because of the following reasons:

  1. Money can be transferred 24/7.
  2. The UPI id acts as an email address for your money which can be shared to receive a payment instead of bank details.
  3. Increase in security.


NPCI is the organization that handles all the retail payments in a country. UPI is managed by NPCI. An updated version of UPI which is UPI 2.0 was launched by NPCI in August 2018 with the following new features:

  1. Link Overdraft Account: With the existing support for linking savings and current accounts, now you can link your overdraft account to UPI. Customers can make transactions easily and can avail themselves of all the benefits of an overdraft account. UPI 2.0 has become an additional digital channel for accessing your overdraft account.
  2. One-Time Mandate: UPI mandate can be used in the scenario where money can be transferred later with the commitment at present. Onetime block functionality for transactions is used for creating UPI mandates. Customers can authorize the transaction earlier and can make the payment later. It works for both customers as well as for merchants. Mandates can be created and executed instantly. On the date of the actual purchase, the amount will be automatically deducted and received by the merchant/individual user. 
  3. Invoice in the box: This feature is designed so that customers can check the invoice before making the payment. It will help the customers to view and verify the credentials and also check if it has come from the right merchant. Customers can pay once they have finished validating the details. 
  4. Signed Intent/QR code: This feature allows the customers to check the authenticity of the merchant by scanning the QR code. It notifies the customer with the information about the merchant stating whether he is a verified UPI merchant or not. Customers will be notified in case the merchant is not verified by the UPI merchant.

With its new features on offer, UPI 2.0 has a lot on offer. From a consumer’s point, UPI can be used to book taxis, pay for medicines at pharmacies, pay for groceries, or pay for investments a lot more. The increased popularity of UPI will reduce the market for wallets.

Digital Payment Guru provides payment gateway integration services of top payment gateways like PayPal, Paytm, PayU, Instamojo & Atom at the best market rates. If you are confused about which payment gateway to choose from, we can help you choose the best payment gateway for your business by analyzing your business requirements.